How it Works
Typically each radio station will broadcast five daily live peak-time radio programmes from the overseas location to be promoted. Each lasts up to four hours in length from Monday to Friday – that’s twenty hours of concentrated coverage across the week to their listeners in the UK!
The stations’ presenters will host their radio shows to include live interviews and recorded features. This programming format provides exciting radio entertainment and detailed descriptions of the location and the experiences it has to offer – bringing the destination to life for the listeners.
The radio presenters are the mouthpiece, promoting and personalizing the destination before, during and after the live broadcasts. There is a minimum of two weeks promotion on each radio station – far more valuable and effective than spot advertising.
Adventures in Radio will provide a ready-made package; we will completely manage and organise the promotion and the live broadcast event. We will negotiate and provide the radio stations for the campaign based on a client’s target audiences and age-profiles for the destination. Any selected region and audience profile in the UK can be targeted – or alternatively a national radio broadcast campaign can be organised.
Every broadcast promotion will involve a vacation competition for the listeners to increase the sense of excitement for the broadcasts and to generate anticipation for the location. The vacation competition is also supported online through the radio station websites, also on Facebook, Twitter and YouTube. Data capture information from the listener entries will also to be provided.
Adventures in Radio will provide full technical equipment and 24-hour support on location during the broadcasts and in the UK before, during and after the broadcast promotion. A detailed final report showing the success of the promotion with recorded highlights of the broadcasts, and results of a client’s return on investment will be provided at the end of the campaign.